5 Tips for Saving Money on West End Musicals
There’s nothing quite like seeing a musical on the West End Stage in London. The lights, the sets, the costumes—it’s magical! But if you’re not careful, the cost of seeing one of these productions can be astronomical, which is why it pays to make your plans in advance and learn how to save money on theatre tickets with the Today Tix app.
1) Buy Discounted Tickets
If you’re looking to save money on theatre tickets, today is your lucky day! The Today Tix app has a terrific selection of tickets at up to 50% off box office prices. Plus, if you buy tickets before noon you can save up to 35%! The Today Tix app allows you to browse current listings by date and performance time (or by show name if you’re in a hurry), which makes it super easy to find seats in advance. When I was in London just a few weeks ago I managed to see 4 musicals in 5 days for just £88, the price of 1 normal priced ticket. I saw Anything Goes, Joseph, Be More Chill and Pretty Woman, the Musical.
2) Go for Rush Tickets
If you’re looking to buy tickets to a West End musical, try for rush tickets. Rush seats can be had at a reduced price (usually £25), and they’re distributed on the app at 10 am every morning, the only catch is you can't choose where you sit and the maximum number of tickets you can book is two together.
3) Visit Off-Days
You’ll save a ton of money by buying tickets to off-days. The biggest benefit of going on a Tuesday is that performances are usually sparsely attended, which means you’ll have your pick of seats—and you can score cheaper tickets (and maybe even complimentary ones!). Going midweek also means fewer tourists and lower prices overall. And if Tuesdays aren’t your thing, try Wednesdays or Thursdays; crowds will be smaller then, too.
5) Sign Up For Alerts
One of my favourite features of TodayTix is its alerts system. You can sign up to receive alerts about show discounts, and special offers, or even get notified when tickets to your favourite musical are released. I’ve used alerts to get last-minute deals on shows like Anything Goes, Pretty Woman, the Musical, and Joseph and the Amazing Technicolour Dreamcoat saving anywhere from 20%-50% off ticket prices, in fact, when I saw Anything Goes I paid £25 for a ticket which would have cost me £125 if I'd booked through the official site or the Barbican Theatre.
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